Judo Strategy: Turning Your Competitors Strength to Your Advantage
Amazon.com Price: $17.99 (as of 28/03/2023 09:41 PST- Details) Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product.
Judo, regularly translated as “the way of gentleness,” is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem–at least on the surface–to be more powerful. In Judo Strategy, David B. Yoffie, a professor of International Business Administration at Harvard Business School, and Mary Kwak, a Harvard research associate, turn these principles around for a corporate audience, showing how they may be able to also be used to help companies battle bigger and stronger competitors. The metaphor has been used before in business and economic examples, the authors concede, “yet no one, to our knowledge, had tried to use judo as the basis for a systematic way of thinking about strategy.” In the pages that follow, they begin by delving into the three primary tenets of the discipline (movement, balance, and leverage), and show specifically how each could be applied in business. They then explore the way three prominent New Economy companies (Palm Computing, RealNetworks, and CNET Networks) have successfully put the strategy into practice. In any case, they offer insight into fending off others who employ the judo strategy. In all, an original and practical management approach. —Howard Rothman
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